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Online stores open on Facebook and Instagram

Written by on May 20, 2020

Nearly a million businesses in the UK and around the world can now set up a single online store to sell products, with no fee, on Facebook and Instagram.

The initial stage of the Facebook Shops rollout has been brought forward and extended because of Covid-19.

The stores will appear on business pages, Instagram profiles and through targeted ads.

The company has already used a no-fees approach in its Facebook Marketplace for personal classifieds.

“It’s bigger than usual just because we want to make sure we’re moving quickly to get these tools in the hands of as many businesses wherever they are, big or small, to help them survive during this time,” Facebook’s Layla Amjadi said.

And product manager George Lee said it had been in the pipeline for at least half a year.

“Obviously, given the current situation, we have accelerated a lot of our efforts,” he said.

“We’re in a unique position to be able to contribute to the survival of a bunch of these businesses.”

The shopping feature will also eventually appear on WhatsApp and the company’s other messaging apps and integrate with live streams.

For the average Facebook user, “this will be a really seamless experience,” Ms Amjadi said.

“You can go much deeper now without having to leave the app.”

(SOURCE : BBC)


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