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Daddy Yankee, Stormzy and Billie Eilish are YouTube’s most-watched of 2019

Written by on December 6, 2019

Stormzy’s infectious single Vossi Bop was the most-watched music video of 2019 in the UK, YouTube has revealed.
Based around a viral dance craze, the video sees the star rapping on Westminster Bridge and features a cameo from Idris Elba.
Sam Smith and Normani’s Dancing With A Stranger was the second-biggest video. Billie Eilish’s Bad Guy came third.
Outside the UK, Latin music dominated, accounting for all of YouTube’s top five music videos.
Top of the list is Daddy Yankee’s Con Calma – which interpolates Snow’s 1990s rap classic Informer; while electro-flamenco singer Rosalía takes second place with the earworm groove of Con Altura.

t’s the third year in a row that a Latin song has topped YouTube’s global chart. In 2018, the honour went to Nio García’s Te Boté; while in 2017, it was Luis Fonsi and Daddy Yankee’s Despacito (which is the most-viewed video in the site’s history, with 6.5bn views).
The figures reflect Latin America’s increasing importance to the music industry: It’s the world’s fastest-growing music market – revenues increased by 16.8% last year, with Brazil the largest contributor.

“Without any doubt, there was always huge music consumption in Brazil – it’s a country that truly has music at its heart – but, due to copyright infringement, this was never recognised,” said Afo Verde, chairman of Sony Music Latin Iberia, earlier this year.
“When consumption began to take the form of streaming, the results were impressive.”
“I think it has been a sleeping giant for years and years, and the reality is that it’s a country with more than 200 million people. And it’s a country that loves music,” added Jesus López, chairman of Universal Music Latin America.


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