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Branson apologises for South Africa launch tweet

Written by on November 12, 2019

Sir Richard Branson’s Virgin Group has apologised for a “poorly chosen image” he tweeted to mark the launch his new Branson Centre of Entrepreneurship in South Africa.
The entrepreneur tweeted a photo which was criticised for failing to reflect the diversity of South Africa.
One of the critics is South African fashion designer Thula Sindi, who says: “Where did you find so many white people in South Africa?”
A Virgin spokesperson apologised.
The spokesperson said the image in Sir Richard’s tweet did not reflect “the diverse makeup of attendees” at the launch event.
In the tweet, Sir Richard said: “Wonderful to be in South Africa to help launch the new Branson Centre of Entrepreneurship. We aim to become the heart of entrepreneurship for Southern Africa.”
In the link to his blog, Sir Richard writes: “We will play a more meaningful role in entrepreneurs’ lives than your average accelerator, supporting companies to not just survive, but thrive, and make business a real force for good in society, for the environment and the economy.”
It has sparked a series of responses, including from Mr Sindi – whose designs were worn by South Africa’s minister of communications and telecommunications, Stella Ndabeni-Abraham on the day she was sworn in.
He remarks that it must have “Really taken an honest effort for exclude the majority of the population which is just as skilled and talented”.


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